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Western tourism needs new directions to reverse downward trend

Greater innovation is urgently needed to attract more overseas visitors to the west of Ireland, if the trend of fewer holidaymakers going west is to be reversed. From Donegal to Cork, the hospitality industry needs to create more distinctive reasons to visit. This is a key finding of a new report - New Directions for Tourism in the West - from the Irish Tourist Industry Confederation (ITIC).

 

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