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Mayo features in 50 Secrets of the Wild Atlantic Way

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A major international promotional push has been announced this week by Minister of State for Tourism and Sport Michael Ring to profile Ireland’s first long-distance driving route, the Wild Atlantic Way, which will be open in March 2014. Fáilte Ireland has developed a suite of exciting promotional material which is being targeted today at 500 key overseas operators through Tourism Ireland’s overseas market offices around the globe.


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