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Foods marketed as healthier are seen by consumers as a licence to overeat and may actually lead in time to weight gain, interim results of new Safefood funded research reveals.

New research announced by safefood today revealed that despite two out of three adults on the island of Ireland being overweight, only 40 per cent of adults now classify themselves as such. This indicates that thousands of Irish men and women are still failing to recognise that they themselves are overweight, and are putting their health at increased risk of Type 2 diabetes, heart disease, and some cancers. The research was conducted as part of safefood’s ongoing Stop the Spread campaign to tackle overweight and obesity.