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Coffee is king

It seems that we simply cannot get enough of that brown liquid and I predict that there will be even more new coffee houses opening during 2012. Despite all the doom and gloom, sales of coffee do not appear to have been damaged and in some cases are on the increase. As consumers we are, however, becoming much more demanding, and that is great news as it will lead to a much better range of coffees and properly trained baristas (coffee making professionals). Until quite recently it was deemed acceptable to install machines that, while using whole beans, only required an operator to press a button and, hey presto, real coffee. Not any more, and while I accept that they have a place in the market, the cost of a cup from these should not be any more than €1.

 

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