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The need for advertising in a recession

In times of a downturn one of the easiest areas to cut is advertising. It is easy because managers can simply decide to make the cut and, unless they are tied into a contract, then do it. It’s not like trying to get a reduction in rent, which means negotiating with the landlord, or reducing overheads like phone or electricity bills which entails putting controls and systems in place. Advertising can be cut, just like that.

The need for advertising in a recession

In times of a downturn one of the easiest areas to cut is advertising. It is easy because managers can simply decide to make the cut and, unless they are tied into a contract, then do it. It’s not like trying to get a reduction in rent, which means negotiating with the landlord, or reducing overheads like phone or electricity bills which entails putting controls and systems in place. Advertising can be cut, just like that.

The need for advertising in a recession

In times of a downturn one of the easiest areas to cut is advertising. It is easy because managers can simply decide to make the cut and, unless they are tied into a contract, then do it. It’s not like trying to get a reduction in rent, which means negotiating with the landlord, or reducing overheads like phone or electricity bills which entails putting controls and systems in place. Advertising can be cut, just like that.

 

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