Search Results for 'advertising media'

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Massive decline in sales of local paid-for papers, as Advertiser titles soar ahead in circulation race

The recently published ABC audit figures for Ireland's newspaper industry show a dramatic decline in the circulation of almost all 'paid for' newspapers, both local and national, with one Westmeath newspaper losing almost a fifth of its circulation in just one year.

Galway Advertiser is still the runaway leader in local newspaper circulation race

The Galway Advertiser has maintained its position as the highest circulation local newspaper in the country at a time when recently published ABC audit figures for Ireland's newspaper industry show a dramatic decline in the circulation of almost all 'paid for' newspapers, both local and national.

The need for advertising in a recession

In times of a downturn one of the easiest areas to cut is advertising. It is easy because managers can simply decide to make the cut and, unless they are tied into a contract, then do it. It’s not like trying to get a reduction in rent, which means negotiating with the landlord, or reducing overheads like phone or electricity bills which entails putting controls and systems in place. Advertising can be cut, just like that.

The need for advertising in a recession

In times of a downturn one of the easiest areas to cut is advertising. It is easy because managers can simply decide to make the cut and, unless they are tied into a contract, then do it. It’s not like trying to get a reduction in rent, which means negotiating with the landlord, or reducing overheads like phone or electricity bills which entails putting controls and systems in place. Advertising can be cut, just like that.

The need for advertising in a recession

In times of a downturn one of the easiest areas to cut is advertising. It is easy because managers can simply decide to make the cut and, unless they are tied into a contract, then do it. It’s not like trying to get a reduction in rent, which means negotiating with the landlord, or reducing overheads like phone or electricity bills which entails putting controls and systems in place. Advertising can be cut, just like that.

 

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