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Now in the fifth year running, dog food brand Pedigree has launched its annual adoption drive. The Pedigree Adoption Drive continues to raise awareness of animal welfare and encourages Irish dog lovers to adopt a dog from their local shelter or welfare organisation. For every pack of Pedigree dog food bought, during the Pedigree Adoption Drive, a donation from Pedigree will be given to help Irish dogs. In Ireland, averages of 44 dogs are abandoned every single day.