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Australia offers significant potential for Irish tourism, according to a new Tourism Ireland strategy launched today – which was attended by tourism companies from around Ireland, including Ashford Castle.

Germany and France offer significant potential for Irish tourism, according to a new strategy unveiled by Tourism Ireland. The launch was attended by tourism businesses from around Ireland - including Gary Gorman of Exploring Vacations.

Germany and France offer significant potential for Irish tourism, according to a new strategy unveiled by Tourism Ireland. The launch was attended by tourism businesses from around Ireland – including Nora Heraty of Westport House Caravan and Camping Park. Tourism Ireland’s new three-year plan, ‘Germany and France – A Strategy for Growth’, sets out challenging and ambitious targets which will see the number of German and French visitors to the island of Ireland grow to 1.1 million by 2016, delivering revenue of €602 million for the economies north and south.

Passenger numbers at Ireland West Airport Knock are due to exceed 750,000 a year for the first time in the airport’s history following yesterday’s announcement by Ryanair of three new routes from the airport, along with increased flights on its Knock-London services.

As we enter the peak tourism season, Minister of State for Tourism and Sport Michael Ring has said Mayo continues to feature prominently in Ireland’s overseas tourism promotions.

Thirteen tourism businesses from Co Westmeath are being promoted to international visitors on a brand new app for iPhones and android devices. The app, called ‘Gathering Gestures’, has been created by Tourism Ireland specifically for The Gathering Ireland 2013 and offers a wide variety of ‘gestures’ to ensure our international visitors get more from their holiday here and an extra special welcome in this year of The Gathering.

Aer Lingus has stepped into the gap left by Bmibaby to provide a service from Knock to Birmingham.

Myriad iconic attractions around the world are to ‘go green’ this year to mark St Patrick’s Day and to kick off Tourism Ireland’s major first half promotional drive to develop overseas tourism.

Commenting on CSO figures issued this week on overseas visitor numbers to Ireland for the period January-October 2011, Niall Gibbons, chief executive of Tourism Ireland, stated: “These figures show that visitor numbers for the year to date are now +7.4 per cent ahead of the same 10-month period last year. However, the economic turmoil of recent months has brought increased uncertainty, affecting business and consumer confidence, and in turn, international travel. Given the scale of the challenges facing the global economy right now, travel and tourism look likely to face a fairly cautious passage into 2012.”

Four new Ryanair routes from Ireland West Airport Knock to Barcelona (Girona), Frankfurt (Hahn), Milan (Bergamo), and Paris (Beauvais) will commence from April 2012 — the introduction of which is a “game changer” for tourism in the west of Ireland.