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All of SuperValu’s eight stores in Mayo have launched “All We’ve Cut is Our Prices” value campaign, a major initiative to introduce even more significant, long-term, price reductions for its shoppers on everyday products and brands. From now on, the cost of an average weekly trolley of goods in Mayo SuperValu stores is reduced by €30, from €129.96 to €98.56, a drop of 23 per cent. This is being delivered without sacrificing SuperValu’s commitment to Irish suppliers and Irish jobs and will see the value of SuperValu’s price reductions and offers top €200 million in 2009 with some 2,000 permanent price cuts in-store so far this year.

SuperValu has further demonstrated its commitment to Irish food and suppliers by launching the inaugural SuperValu Value Irish Week. Taking place from this week, Value Irish” Week will see all three SuperValu stores in Westmeath showcasing the very best of Irish food and brands with demonstrations and tastings. Suppliers involved in Value Irish Week include Kepak, Brennan’s Bread, CountryStyle Foods, Glanbia, Carbery, Green Farm Foods, Lyons Tea, Boyne Valley, Green Isle, Unilever Ice Cream, and Georgia Pacific.

SuperValu has further demonstrated its commitment to Irish food and suppliers by launching the inaugural SuperValu Value Irish Week. Taking place from this week, Value Irish” Week will see all three SuperValu stores in Westmeath showcasing the very best of Irish food and brands with demonstrations and tastings. Suppliers involved in Value Irish Week include Kepak, Brennan’s Bread, CountryStyle Foods, Glanbia, Carbery, Green Farm Foods, Lyons Tea, Boyne Valley, Green Isle, Unilever Ice Cream, and Georgia Pacific.

Shaws Department Stores will mark its first year of trading in Ballina at its store on Tone Street with an array of celebrations. From Monday 24 to Saturday August 29, enjoy the festivities including a family fun day out with face painting, balloons, giveaways, and plenty of surprises.

This year, juvenile clubs and primary schools in Galway benefited from more than €100,000 worth of brand new sports and active play equipment, donated by local SuperValu stores and customers through the Kids in Action programme.