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The furore and acres of media space allocated to the decision on Monday of George Lee to walk away from his cushy well-paid Dublin South seat back into his cushy well-paid South Dublin media job could signal the beginning of the end for the practice of parachuting celebrity candidates into political life when in most cases they are ill suited to the change of role. The psyche of the politician does not sit well with the psyche of the ego-led media world which we inhabit. The cynicism necessary for the latter means that the former cannot be done with any great integrity. Even the few who have made the crossover from media to politicis are still viewed dubiously as ‘hiding it well’ in the new job.