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More than a decade ago, a bold and imaginative idea reshaped the future of Ireland’s western seaboard. When Wild Atlantic Way was launched in 2014 by Fáilte Ireland, it was far more than a scenic driving route—it was a strategic intervention aimed at revitalising communities that had been hit hard by economic decline.

Over 1000 tourism industry operators, providers, and employers from across the Wild Atlantic Way tuned into a special online briefing from Fáilte Ireland, which outlined the plans and priorities for the region in 2025.

Where did the WAW idea originate?