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Ford Ireland has launched a unique sales and marketing initiative to help small and medium-sized businesses weather the difficult economic climate.

Figures announced recently by the Society of the Irish Motor Industry (SIMI) show Ford to be the leading car brand in Ireland for 2009.

New car registrations in March were down 64 per cent on the same month last year, according to figures released by the Society of the Irish Motor Industry (SIMI). Just 7,811 new cars were registered in March, compared to 21,590 for the same month last year.

The next-generation Ford Focus revealed at the North American International Auto Show delivers on the company’s promise to offer more products that people really want while truly leveraging its global product and manufacturing strengths.

While latest figures show car sales for 2009 set to fall to their lowest levels in over 20 years, Ford has strengthened its market position, claiming 14.5 per cent of a market down 62 per cent on last year. Buoyed by sales of Focus and the new Fiesta, the blue oval finished the half year with 6,808 units, ahead of Toyota (6,482) and Volkswagen (4,529).

As car sales figures are set to fall to their lowest levels in more than 20 years, Ford has strengthened its market position, claiming 14.5 per cent of a market which is down 62 per cent from last year.

As car sales figures are set to fall to their lowest levels in more than 20 years, Ford has strengthened its market position, claiming 14.5 per cent of a market which is down 62 per cent from last year.

The new Ford Transit Connect has been voted Continental Irish Van of the Year 2010 by the Irish Motoring Writers’ Association.

The next-generation Ford Focus has been revealed at the Detroit Motor Show this week, and it delivers on the company’s promise to offer more products people really want.

The next-generation Ford Focus was revealed today at the Detroit Motor Show this week. And it delivers on the company’s promise to offer more products people really want while truly leveraging its global product and manufacturing strengths.