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Mastermind of RTÉ’s Retail Therapy series and recently re-elected Senator Feargal Quinn has launched Towns of Excellence in Customer Service - a new national initiative which encourages small businesses to boost trade by treating clients and customers like royalty with excellence in customer service. The initiative has been set up to research, recognise, and reward towns and businesses for achieving excellence in a variety of business disciplines including customer service. The Towns of Excellence Institute is committed to help raise the bar for business standards in towns throughout Ireland. The process for registering is as simple as logging on to www.townsofexcellence.com