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The EU introduced a tyre label in 2012 that was aimed at providing consumers across Europe with key performance information at the point of sale when they were faced with choosing a new tyre for their vehicle. On May 1 this year, the EU introduced a new and improved version of the tyre label, simplifying the way the performance detail is featured on the label and showing some additional attributes of the tyre. The trouble is, in Ireland at least, not many people know about its existence.

The EU introduced a tyre label in 2012 that was aimed at providing consumers across Europe with key performance information at the point of sale when they were faced with choosing a new tyre for their vehicle.