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“A flower is a weed with an advertising budget” says Rory Sutherland in his brilliant book ‘Alchemy: The Surprising Power of Ideas That Don’t Make Sense’. If you think about it, he’s absolutely right. What we call a weed is a plant just like any other, with a job to do – and the leaves, flowers and seeds to do it – but if it decides to grow where we don’t think it should, we call it a weed, and give it its marching orders. And all because it doesn’t have an advertising budget, basically: Its flowers and foliage are not considered suitable garden material, because the ‘budget’ didn’t run to eye-catching size, shape or colour.