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County councillors will no longer be bombarded with offers of cheap Viagra or to have their bank accounts used to hold funds for exiled African princes, following the unveiling of their new secure email system this week.

‘Direct marketing’ or direct mail as it’s also known, is simply targeting people by post or email ‘directly’ at their home or business. I believe direct marketing is one of the most cost effective methods of promoting your business, which is always valuable, but especially so in times of recession.