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SuperValu has announced the launch of Signature Taste, a new range of some 200 top tier own brand products, which has been developed to suit Irish tastes. O’Hara’s Bakery will produce a Christmas cake for the range. Signature Tastes is a new, affordable, range of quality products that includes some of the most popular products from the previous SuperValu Supreme and Superquinn SQ ranges. Available in all 225 SuperValu and Superquinn stores nationwide, this range is expected to generate sales of more than €20,000,000 in the first year alone, demonstrating SuperValu’s ongoing commitment to supporting Irish food, Irish suppliers, and Irish jobs.

Tesco has taken a new strategic position in the retail market and has announced the launch of a new look, low cost product range designed to bring new competition for Irish consumers.

Tesco has taken a new strategic position in the retail market and has announced the launch of a new look, low cost product range designed to bring new competition for Irish consumers.

All of SuperValu’s eight stores in Mayo have launched “All We’ve Cut is Our Prices” value campaign, a major initiative to introduce even more significant, long-term, price reductions for its shoppers on everyday products and brands. From now on, the cost of an average weekly trolley of goods in Mayo SuperValu stores is reduced by €30, from €129.96 to €98.56, a drop of 23 per cent. This is being delivered without sacrificing SuperValu’s commitment to Irish suppliers and Irish jobs and will see the value of SuperValu’s price reductions and offers top €200 million in 2009 with some 2,000 permanent price cuts in-store so far this year.