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Experience a whole new way of smoking without all the harmful chemicals associated with traditional cigarettes with My Brand, the environmentally friendly electronic cigarette.

Accordingly to the latest figures the level of non Irish duty paid (NIDP) cigarettes in Athlone is at 23.8 per cent. The research, which was carried out by MS Intelligence through the collection of empty packs throughout the area showed that the level of NIDP cigarettes in Athlone is below the national average of 28.2 per cent.

“I completely understand why you wouldn’t want to give it up,” said Dr David Abrams, an addiction researcher at the National Institutes of Health. “It’s more difficult to get off nicotine than heroin or cocaine.” Dr Abrams and Michael Fiore, MD, a professor of medicine at the University of Wisconsin, both agree that counselling is the best way to quit smoking for good.

Some years back the largest study ever conducted into stopping smoking was undertaken in the USA and published in the New Scientist magazine. It studied everything from willpower, nicotine patches, positive thinking, placebos, chewing gum - and the conclusion was that most of the methods turned out to be hopeless. Hypnosis however came out as the most effective anti-smoking technique. Figures showed that hypnotherapy was 300 per cent more successful than nicotine replacement therapies and 500 per cent more successful than methods that are based on willpower alone.

Galway-based company Progressive Living is offering its quit smoking therapy free to COPE Galway staff and clients in a bid to kick-start New Year resolutions to give up cigarettes.

The 'Health and Wellbeing' members of the Foróige Knocknacarra Youth Development have launched a new air freshener which they have created to highlight the issue of passive smoking in cars. This project was done as part of the X-HALE Youth awards, an initiative created by the Irish Cancer Society which has set out to encourage young people to address the issue of smoking in their own communities.

The members of the Cultural, Education, Heritage and Corporate Affairs SPC of Mayo County Council put in motion the first steps to bringing in a new council backed county wide anti-smoking policy. Director of services for Mayo County Council, Joe Loftus, told the members he was looking for them to recommend to Mayo County Council that all buildings over which the council have control, including playgrounds and play areas for children, be declared smoke free zones, to be supported by appropriate signage and notices.

I have recently had some correspondence with the anti-smoking group ASH looking for the AA to support a ban on smoking in cars. It is an interesting debate and not just for obvious reasons.

Erris leads the way with healthy heart talk