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Ford tells us that dealers across the country will kick off a special 10 day ‘week’ next Friday, centring on the launch of the new Ford Fiesta.

Last month Renault Ireland launched a scrappage scheme for the Irish market. Motorists can cash in on a €1,500 bounty which is redeemable on the purchase of any new Renault car and/or light commercial vehicle under Renault Ireland’s new scrappage scheme.

Today the new range of Nissan vehicles will be unveiled at Windsor Galway, and the company is running a fabulous promotion on the new 09 range of Nissan cars.

Making its world debut at the Frankfurt Motor Show, the Lexus LF-Ch full hybrid concept is Lexus’s first approach to the competitive European premium compact segment.

The fleet sector - like the automotive industry as a whole - is struggling in the midst of the global downturn, with new car sales dropping month on month. Similar troubles exist for fleet operators in Britain and Ireland - difficulties within this sphere massively affect the entire automotive industry.

Universal Honda introduces its first commercial vehicle into the Irish market with the launch of a CR-V commercial derivative at €26,595 excl. vat. (€32,000 incl vat).

The new Accord saloon and Tourer (estate) are aimed squarely at challenging the well-established six premium competitors in the D-segment in the Irish market. These are primarily four premium German competitors (Audi A4, BMW 3-Series, Mercedes-Benz C-Class, and Volkswagen Passat) plus the Lexus IS and Saab 9-3. With this in mind, Honda continues to pitch the new Accord as the alternative premium, writes Padraic Deane.

BMW boasted a strong new line-up at the Paris Motor Show last month, headlined by the world debut of the new BMW 7 Series, and supported by the first appearance of the new BMW 3 Series.

BMW had a strong new line-up at the Paris Motor Show last month. It was headlined by the world debut of the new BMW 7 Series, and supported by the first appearance of the new BMW 3 Series at a motor show. The BMW stand also featured the latest developments in the BMW EfficientDynamics automotive strategy.

The fleet sector - like the automotive industry as a whole - is struggling in the midst of the global downturn, with new car sales dropping month on month. Similar troubles exist for fleet operators in Britain and Ireland - difficulties within this sphere massively affect the entire automotive industry.