Search Results for 'Book:Digital Marketing Handbook'

On average 65 per cent of visitors to a website find the website via search engine results. Google is the dominant search engine accounting for 85 per cent of Irish search engine usage. Search engine optimisation is a practice of improving internal and external aspects of a website in order to increase the traffic the site receives from search engines’ natural results. Search engines have algorithms that assign importance to different elements of the website namely domain name, website structure, meta tags, and link building.