Marks & Spencer stores in Athlone and Mullingar have announced the introduction of branded food products to their range this month. The selected range of hundreds of branded grocery and household products will be available in store by mid-September.
In addition to international brands such as Coca Cola and Kellogg’s, over 50 Irish favourites have been specially added to the range for local customers, including Tayto Crisps, Flahavan’s Oats, and Barry’s Tea. All of the branded products will be competitively priced, and key lines will be price matched weekly with the other major supermarkets.
The branded products have been specifically chosen with customer convenience in mind and to complement M&S’ existing high quality, own-label products. No M&S products will be de-listed or replaced.
The offer will focus on brand-dominated categories where M&S would typically have a low market share, such as soft drinks, confectionery, beer, laundry, personal care, and pet food; or on filling gaps where M&S has no own brand equivalent.
Head of M&S Ireland, Jonathan Smith, said: “We are delighted to be adding some of Ireland’s favourite brands to our food offering. M&S always strives to deliver unbeatable quality and great value and now we hope to make our customers’ lives easier by offering more choice across a wider range of products.”