The Breaffy Club collected the highest award for hotel leisure centres at the recent Ireland Active White Flag Awards ceremony which was held in Athlone.
The White Flag National Quality Standard grades facilities’ operational standards, similar to the Blue Flag award which classifies Ireland’s beaches, and it is the most sought after accolade in the leisure and fitness industry. It is the only industry specific award for the Irish leisure and fitness sector and this year saw more than 100 entrants for the Awards.
The White Flag National Quality Standard is based on the four essential areas when operating any leisure or fitness centre: Safety, hygiene, customer engagement, and HR. The standard is designed to encourage continuous improvement and it is categorised into two levels for the hotel leisure and fitness sector: Emerald and Diamond.