The Breadski Brothers packaging wins IDI Design Award

Castlebar bakery, The Breadski Brothers, have won an IDI Design Award for their packaging, which was designed by Sarah Maguire from True Story. Judges commented: “From the use of illustration, typefaces, materials and format, the Breadski Brothers’ packaging sets a new level in its category on supermarket shelves. From a technical point of view, the hierarchy of information, colour coding to ease navigation of the range and layout of information was superb. Beyond this, the brand is a delight to interact with in its personality and tone of voice.”

The Institute of Designers in Ireland announced the winners of its annual awards at a gala ceremony in The Marker Hotel at the end of November, ahead of the release of a report which shows a significant increase in optimism and confidence within the Irish design sector. Now in its 17th year, the annual IDI Design Awards recognise outstanding work across a broad range of design disciplines, with categories including Making Spaces (interior architecture and special design ), Visual Communication (graphic design ), Making Things (product design ), and Clothing and Covering (fashion, accessories, and textiles ).

The IDI received more than 320 entries this year, the greatest number of applicants in the history of the awards. Entries were judged to an international standard by a panel of industry leaders, which included Amsterdam-based designers, The Stone Twins; editor-in-chief of Architonic, Simon Keane-Cowell; and designer Sonya Lennon.


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