London GAA and Westport based Irish TV have agreed a five year naming rights sponsorship that will place the fledgling TV channel at the centre of all GAA affairs in the UK.
The deal was announced in London on Monday evening.
The agreement will greatly bolster The Exiles new €5 million stadium redevelopment at Ruislip in the coming months with Irish TV set to play a central part in the promotion of Gaelic games overseas.
London GAA president Noel O’Sullivan said: “We are delighted to welcome Irish TV as the new title sponsor for our grounds in Ruislip, the home of London GAA. Irish TV has its finger on the pulse of community and sporting life in London and in the UK and they are the perfect title sponsor for our new state-of-the-art grounds.
"The development of the Irish TV Grounds will make it a better place to play and to watch Gaelic games in London and can only help reinforce the strong sense of community which is so evident amongst the many generations of Irish people living in the UK.”
Irish TV CEO Pierce O’Reilly said that he was looking forward to working with the GAA on this project.
“Over the past two years we have developed an excellent relationship with Croke Park and the GAA and we see this partnership with London GAA as a key milestone in cementing that relationship.
"These historic grounds have provided a safe first port of call for thousands of emigrants over the past century and we hope that legacy continues into the future. Like the GAA, Irish TV is a home away from home. Our support for the new facilities at Ruislip recognises the central role of the GAA in the Irish emigrant community in London. Irish TV connects Irish communities across the globe and the GAA plays a pivotal role in reaching out to the diaspora.”
The new agreement will see the home of London GAA in Ruislip renamed the Irish TV Grounds for the next five years.