Mayo County Council called on people to ‘Bin It Your Way’ in a Gum Litter Taskforce (GLT ) mid campaign boost which took place at Swinford Cultural Centre earlier this week. The event was a riot of colour with the eye catching ads displayed on GLT ad-bikes and a GLT media bike.
The ‘Bin It Your Way’ campaign is in its third year and promotes the correct disposal of gum litter in a fun and energetic way. A survey conducted at the end of last year’s campaign showed a baseline reduction in gum litter of 33 per cent and a post-campaign attitude survey found that 93 per cent of people believe that disposing of gum irresponsibly is littering. Latest figures from the Department of the Environment's 2013 National Litter Pollution Monitoring System Report also show that gum litter continues to decrease from 30.79 per cent in 2008 to 15.32 per cent in 2013.
Speaking at the event Teresa Melia, Mayo County Council said: “I am delighted to support this event and encourage the public to ‘Bin It Your Way’. Littering is unacceptable, this campaign has been successful in promoting this message and we are proud to be a part of such an important campaign.”
Paul Kelly, chair of the GLT said: “This campaign has a simple but important message that we want to communicate in a fun and memorable way. The GLT works closely with local authorities around the country to ensure that used gum is disposed of in a responsible manner. Today we introduced our interactive app that people can play while out and about on the streets which will prompt people to think about their own behaviour and attitude to gum litter.” The ‘Bin It Your Way’ game is available free to download from the App store and Google Play.