A road safety message with a sweet taste

A campaign is being organised this Easter by Road Safety Mayo County Council, the Mayo Advertiser, and Helena Chocolates, Castlebar, whereby members of the public are asked to come up with a road safety slogan to be put on an Easter egg, and the winner will receive an Easter egg with the slogan on it sponsored by Helena Chocolates.

Noel Gibbons, road safety officer with Mayo County Council, said this campaign is aimed to educate road users about the need to be courteous, to take care, and have common-sense when travelling over the busy Easter weekend.

“This year we’ve designed a special motif for the campaign, illustrating how fragile we are on the roads,” explained Mr Gibbons. “We’ve used eggs to tie in with the Easter season, showing that human life is just as delicate.

“This campaign is to call to the community to slow down, do not use the mobile phone and drive, do not drink and drive, wear seatbelts and ensure children are properly restrained, while also taking breaks to avoid fatigue while travelling.

“Easter is a peak time when families travel to holiday destinations and it’s important for everyone to acknowledge the issue of road safety and the impact of road trauma.

“Education and awareness are key factors in saving lives and we hope everyone getting involved will take the message of road safety back to their family and friends and come home safely this Easter.”

It is important to take the necessary precautions by leaving enough time to get to your destination, changing drivers, and stopping at rest points to prevent driver fatigue.

“Getting involved in this campaign and helping to spread the word could just save someone’s life,” Mr Gibbons added.

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