The launch of Ballina based consultancy company MedTech Marketing Services is indicative of the continuous progression of the Irish medical technology sector.
MedTech Marketing Services is focused solely on the marketing and commercial strategy needs of the indigenous sector. The two fundamentals for success for any medical device are ensuring it fulfils unmet clinical needs and demonstrating how the use of a medical device can reduce the overall cost of delivering care, for example reducing hospital length of stay, explains Gail Molloy, founder and commercial director at MedTech Marketing Services.
“The role of MedTech Marketing Services is to guide a medical device company’s commercial and marketing strategy in order to optimise market success.”
Medical technology is a global business so remaining internationally competitive is key. The skill-set required to fully capitalise on global markets is very different to that required to innovate and develop new products. To this extent, the industry in Ireland needs to continue to develop its strategic commercial capability in order to complete its full complement of excellence in remaining a global leader in medical technology innovation.
To learn more about MedTech Marketing Services, visit www.marketmydevice.com