Now in the fifth year running, dog food brand Pedigree has launched its annual adoption drive. The Pedigree Adoption Drive continues to raise awareness of animal welfare and encourages Irish dog lovers to adopt a dog from their local shelter or welfare organisation. For every pack of Pedigree dog food bought, during the Pedigree Adoption Drive, a donation from Pedigree will be given to help Irish dogs. In Ireland, averages of 44 dogs are abandoned every single day.
In addition, dog lovers around Ireland will be able to help show their support by simply becoming a fan of the Pedigree Adoption Drive Ireland Facebook page, www.facebook.com/pedigreeadoptiondrive, Pedigree has agreed to donate a bowl of dog food to rehoming centres across Ireland for every new fan of the page
The Pedigree Adoption Drive campaign will also raise awareness of the wonderful work these centres do, encourage dog lovers to support their local centre, and let people know about the thousands of abandoned dogs who are simply looking for a loving home
If you have been considering adopting a dog then this is the best time to do it. If you are not in a position to do so you can still help. By going to your local Petworld store and buying an item in the Pedigree range, you too could help Pedigree raise funds for abandoned dogs.