Continental Tyres, the European market leader in the car tyre segment, has used its tyre manufacturing expertise to help Adidas develop a new model of running shoes.
The manufacturer was approached by the leading sports brand’s innovation team to apply their resources and expertise to develop an outsole with a strong grip ideal for trail and outdoor sports shoes.
Dr Fabian Dettmer, Continental Tyres expert for rubber processing, said: "We are delighted that with our expertise we can help adidas substantially improve grip on its running shoes on both wet and dry surfaces.
"The task of preparing rubber compounds for the production of running shoes was a different challenge for us - something we were pleased to do as it enables us to continuously learn.
“The innovation we have been able to produce for adidas may present opportunities for us in the near future.”
The trail shoes, called Adidas Supernova Riot 3, feature Continental’s TM traction compound technology, which allows sure grip on all surfaces and conditions. The latest running shoe model that is now available in both men and women’s styles, is the new adiSTAR Ride 3. Further products for outdoor and street running are also in development.