Men: Defend your health

A new men’s health awareness campaign is urging Irish men to show the same commitment to their health as they do to supporting the boys in green.

Shane Byrne, who won 41 caps for Ireland and helped to bring Irish rugby to a new level in the Triple Crown in 2004 and played in all three Lions tests in 2005, is lining out to encourage male sports fans to mind their health, tackle health problems head-on, and not to sidestep their GP. The legendary lineout thrower launched the Men of Ireland – Defend Your Health initiative sponsored by Lilly today together with Dr Michael O’Brien, a Dublin family doctor.

The campaign urges men to defend their health by adopting a healthy lifestyle and by taking action early to get help for health problems from their doctor. Men’s sexual health is an important part of the picture – erectile problems can affect a man’s relationship with his partner and his self esteem and need to be tackled.

For more information on the Men of Ireland – Defend Your Health campaign, visit


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