All of SuperValu’s eight stores in Mayo have launched “All We’ve Cut is Our Prices” value campaign, a major initiative to introduce even more significant, long-term, price reductions for its shoppers on everyday products and brands. From now on, the cost of an average weekly trolley of goods in Mayo SuperValu stores is reduced by €30, from €129.96 to €98.56, a drop of 23 per cent. This is being delivered without sacrificing SuperValu’s commitment to Irish suppliers and Irish jobs and will see the value of SuperValu’s price reductions and offers top €200 million in 2009 with some 2,000 permanent price cuts in-store so far this year.
Donal Horgan, managing director, SuperValu, said: “SuperValu is a business that listens to what the Irish consumer wants and given the choice, we know people want to buy Irish. This campaign allows them to do this, while spending a lot less. All we’ve cut is our prices, we have not cut our commitment to Irish suppliers and Irish jobs. As part of Musgrave, SuperValu has buying power in excess of €4.9 billion and is at the forefront of delivering value to Irish consumers.”
The prices reductions are currently in effect in all SuperValu stores in Mayo, including Kavanagh’s Castlebar, Moloney’s Ballina, Ryan’s Ballyhaunis, Kavanagh’s Westport, Kavanagh’s Claremorris, Sweeney’s Achill, Cummins’ Ballinrobe and Kavanagh’s Kiltimagh.