A Garda from Shrule, and a breast cancer survivor, Fiona Morgan-Coleman, has helped launch this year's 100k in 30 Days event, in aid of Breast Cancer Ireland
Following the phenomenal success of last year’s 100k in 30 Days, organised by Louth couple Niall Carroll and Cara McAdam, which raised over €1.2 million in essential funding for Breast Cancer Ireland, this week saw the launch of this year’s bigger and better family-focussed virtual event, with a target of 20,000 #pinkarmy participants and a brand-new title sponsor, Sherry FitzGerald.
The national event, which is a fun initiative aimed at casual strollers, keen walkers, joggers and seasoned runners alike, is open to everyone from ages one to 100, and invites participants to walk, jog, run or wheel a total of 100km (or more! ) during the month of June to help raise funds for leading breast cancer charity, Breast Cancer Ireland.
As an additional incentive, there are circa €30,000 worth of prizes to be won throughout the event, to include a €3,500 family travel voucher (sponsored by Connect Credit Union ), five-star hotel breaks, restaurant vouchers, luxury brands and family days out. Registration will open at https://www.100kin30days.ie/ on Thursday, April 15.
Proceeds from the event will help to fund life-saving research and the provision of good breast health education and awareness programmes nationwide by Breast Cancer Ireland, who plan to channel funds raised by the #PinkArmy through the event this year into three specific areas, namely: (1 ) The development of a state-of-the-art Clinical Trials Centre, to be housed in the new Breast Cancer Research Centre, being built on the grounds of Beaumont Hospital, Dublin, and due to open in autumn of this year. This new centre will help translate laboratory findings into newer, more effective, drug therapies for patients into the future. (2 ) Support for the Breast Cancer Ireland funded specialist breast cancer research nurses in the designated cancer centres all across Ireland, whose role it is to collect and collate patient tissue and serum samples into one large centralised resource, accessible to clinicians and scientists nationwide, thus helping to speed up discovery times and research progression from laboratory to clinical trial. (3 ) Support for the Breast Cancer Ireland Education and Outreach Programmes delivered nationally to schools, companies and community groups. These programmes educate on good breast health, outlining the signs and symptoms to look out for, and also how to properly perform a self-breast examination.
Participation is easy – simply register to take part in this family event, encourage your friends and family to do the same, then track each walk, jog or run during the month of June on your smartphone or app and upload your activity to your 100k in 30 days account; add an optional photo and watch your kilometres grow!