Toyota Ireland has been announced as the official partner to Paralympics Ireland and to the 2020 and 2024 Irish Paralympic teams. The announcement builds on Toyota’s worldwide Olympic and Paralympic partnerships in the mobility category.
Toyota has also announced brand ambassador deals with leading Paralympic athletes; Jason Smyth, Patrick Monahan, Noelle Lenihan, Ellen Keane and Nicole Turner, who will play a central role in Toyota’s global Start Your Impossible campaign.
The campaign, which marks Toyota’s first global ad campaign, centres on the aspiration of movement for all in support of Toyota’s eight-year global commitment to the Olympic and Paralympic Games. The first film in the campaign, which was revealed last week, profiles 100 real-life mobility stories featuring people from every stage of life, across five different countries, including Paralympic and Olympic athletes.
Commenting on the partnership, Steve Tormey, chief executive ofToyota Ireland, said: “We’re delighted to support Paralympics Ireland as they prepare to compete on the global stage in Japan in 2020 and Paris in 2024.
"There’s a natural fit between Paralympics Ireland and Toyota Ireland’s brand values of being relentless, inventive and considerate – three traits which closely parallel what Paralympics is all about. We believe we are uniquely positioned to support the organisation and its athletes over the next eight years.
"This is the start of an exciting journey for Toyota Ireland, our Start Your Impossible campaign will break new ground for the brand in Ireland and we want as many people to take that journey with us.”
Miriam Malone, CEO of Paralympics Ireland, said: “We are delighted to welcome Toyota Ireland as official partners to Paralympics Ireland. There are very exciting times ahead for our athletes and parasports in Ireland over the coming years. We have enjoyed great success at recent Paralympic Games and, with the support of Toyota, I am sure we will continue to deliver amazing memories and world class, medal winning, performances into the future.”