Avene is a French brand that is enriched with pure thermal water, among other calming ingredients in its products. This unique thermal water sourced from the French town of Avene has soothing, anti-irritating, properties that promote healing while also softening and smoothing the skin. It is rich in silica, bacteriologically pure, and contains trace minerals.
There are several things that make the thermal water so therapeutic for the skin:
Low mineral content: One of the reasons Avene skincare products are touted as therapeutic has to do with the low mineral content of the thermal water. The typical water that comes out of the tap is quite hard – it has a high mineral concentration. This can be damaging to the skin, as the minerals can remain on the surface and remove oil, thus exacerbating conditions such as inflammation, rosacea, and psoriasis.
High silicate content: Because silicates can condition and soothe the skin, the high concentration of silicates in the Avene thermal water can leave the skin feeling better than regular water.
Neutral pH: Another supposed benefit of Avene skincare products is that the thermal water has a pH of 7.5, which is considered neutral. According to the company, this provides a soothing effect on the skin. However, some skincare experts may question this claim, as the skin’s natural pH tends to be in the 4.5 to 6.5 range, making Avene thermal water comparatively alkaline.
The Avene skincare line offers a wide range of products, including cleansers, face serums, moisturisers, sunscreens, exfoliators, and even lip care items.
Avene’s goal is to help to provide suitable skincare for virtually everyone, especially those who battle with sensitive or intolerant skin conditions, whether it be for rosacea or high redness, acne-prone, dry, oily, or ageing skin. Many users have benefited from the gentle formulations of these products. The Trixera ranges are great for people with eczema, dermatitis, or psoriasis.
Avene’s products are available in Matt O'Flaherty Chemists, William Street and Galway Shopping Centre.
During the month of March, Matt O’Flaherty Chemists is offering 25 per cent off all Avene products.