This week's spell of sunshine has led to a flurry of farmers cutting grass in anticipation of making bales of silage and hay. People may have noticed fields around Galway featuring a new bright colour in the form of a more feminine pink wrap on the round bales. If so, commend the farmer for supporting a clever new initiative called 'Wrap it Pink'.
The focus of this initiative is designed to raise cancer awareness in rural Ireland as well as generating much needed funds to support cancer research and the other very important activities of the Irish Cancer Society.
The distinctive high quality, Irish made wrap is available at a number of outlets across Galway and for every bale of wrap purchased, a donation will be made to the Irish Cancer Society.
The drive is being backed by Dairygold, whose head of retail, John O’Carroll is encouraging farmers to get out there and buy this pink wrap. "Many farming families throughout Ireland have been affected by cancer and the Irish Cancer Society provides terrific support for sufferers and their families. We’d love to see farmers embracing this initiative with pink silage bales visible in every parish this summer, knowing that in doing this we are not just raising cancer awareness but also helping to raise much needed funds for the Irish Cancer Society.''
Mr O'Carroll says farmers will be buying the black wrap anyway, "so why not ‘wrap it pink’, brighten up the fields and put a smile on people’s faces. We believe it’s going to be a huge success.''