Not gone to the dogs — Bord na gCon and ISME to showcase businesses in stadia

Bord na gCon, the Irish Greyhound Board (IGB ) and ISME (Irish Small and Medium Enterprises Association ) today announced an innovative new business showcase partnership which will enable almost 9,000 ISME members to showcase their products and services in their nearest greyhound stadium from September to December this year.

Taking place in Shelbourne Park, Harold’s Cross (both Dublin ), Kilcohan Park (Waterford ), Curraheen Park (Cork ), The Kingdom (Tralee ), Limerick, Galway and Mullingar Greyhound Stadia, the three-month long event will introduce ISME members to a wider audience. With more than 250 race nights taking place between September and December this year, ISME members will have direct access to the IGB’s wide customer base where they can also carry out branding exercises or sampling.

Speaking at the launch, IGB CEO Adrian Neilan said,” We are delighted to have ISME avail of our stadia and to be part of this new business showcase. The IGB want to show their support for local businesses that have driven the economic activity in all our venues over the past 85 years. Traditionally in a downturn we see stronger and more innovative promotional partnerships being established and we believe that this synergy will result in a greater return for all involved.”

Mark Fielding, CEO of ISME, commented,” It’s great to have the backing of the Irish Greyhound Board for this nationwide event. The concept behind the partnership is to allow SME businesses to display their wares at their local Irish Greyhound stadium and interact with a wider audience in their local area. With over 250 race nights in these stadia over the three-month initiative we hope that many of our members will succeed in discovering new successful business platforms.”

Established in 1958, The Irish Greyhound Board - Bord na gCon - is a commercial semi-state body which is responsible for the control and development of the greyhound industry in the Republic of Ireland. The Irish Greyhound Board has licensed a total of seventeen tracks in the Republic, of which nine are owned and controlled by the Board. The remainder are owned and operated by private enterprise. There are also a further two privately owned stadia in Northern Ireland. For further information contact ISME is the independent voice of small and medium business in Ireland, representing in excess of 8,750 members across all sectors. The association is owned and run by owner/managers and is independent of big business, Government and unions.


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