Seat on the up as it shows off new Mii city car

Seat is unveiling the Mii city car, which is the company’s styling version of the much publicised Volkswagen up.

Seat boasts it is the perfect vehicle for today’s urban lifestyle - making life easier, with compelling practicality, exceptional driving fun, high efficiency, and innovative technology.

The Mii combines what Seat calls Mediterranean design with the best craftsmanship and enormous scope for personalisation. Moreover, the outstanding value-for-money and low maintenance costs make the joy of driving a Mii easily attainable. Spain, Seat’s home market, will begin sales of the Mii before the end of the year, with the rest of Europe following in Spring 2012.

At a length of 3.55 metres, the Mii is the perfect size for modern-day urban use. The Mii comes to market first as a three-door; the five-door version follows in 2012.

The new Seat will be offered with new 1.0-litre petrol engines of 60bhp and 75bhp outputs. Combined with the vehicle’s low weight of 854kg these should guarantee nimble agility and great efficiency. And Seat says the Mii Ecomotive has a CO2 figure of just 97g/km.

The Spanish carmaker also claims it is a leader when it comes to innovative technology. The city safety assist adds an extra dimension of safety in the city, while the Seat Portable System brings together entertainment, navigation, phone, and vehicle functions in an entirely new way.

James Muir, president of Seat, says: “ The new Mii is the perfect partner for everyday urban life. It is young and fresh, thought through to the very last detail and built to the finest quality. The Mii brings clear Seat identity to the sub-compact segment and is set to win a significant share of the market. This is why the Mii is an important addition to the Seat portfolio and a clear next step in our company strategy. With the Mii, we are starting the most comprehensive model offensive in SEAT history.”

Seat says the Mii fits neatly into almost every parking space, but still offers plenty of space for four people. With a volume of 251 litres, the Mii offers the largest luggage compartment in its class. With the rear seat back folded, this increases to as much as 951 litres.

Yet the Mii does not stop at the city boundaries. Its spaciousness, excellent comfort levels and sporty dynamics – a direct result of its low weight – also make the Mii a compelling companion over longer distances.

“At just 3.55 metres long, the Mii combines innovative technologies with an incredibly well-balanced overall feel,’” says Dr Matthias Rabe, Seat vice president for research and development.

“With its low weight and modern drivetrains, the Mii is both sporty and efficient at the same time.”

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