Fiat has launched a new “on-the-road” pricing initiative in Ireland.
It applies to the Fiat Panda, Fiat Grande Punto and Fiat Punto Evo models, and means the advertised price is the exact price customers pay, inclusive of all delivery and related charges such as the pre-delivery inspection, valet and number plates.
Under the new pricing strategy, the Fiat Panda 1.2 Active is now priced at €9,245 “on-the-road” or €7,995 for eligible scrappage customers.
The Fiat Grande Punto 1.2 Sound is priced at €12,495 OTR, or €11,245 including scrappage, while the Fiat Punto Evo 1.2 Active is now €12,745 OTR, or €11,495 with scrappage.
In addition, Fiat is offering a broader range of colours to customers availing of the OTR offer – pastel red and blue are now offered at no extra charge.
The initiative is initially aimed at value-driven customers who, it is expected, will appreciate the transparency of OTR pricing. If successful, Fiat Group Automobiles Ireland says it will then look at expanding the initiatives across the entire Fiat range.