Going for gold

When women are faced with a recession what do they do? Reach for the fake tan, it appears from the latest statistics.

Self-tanning is one of the fastest growing sectors of the health and beauty market which is an industry worth £19 billion in the UK. The self tan market grew 10 per cent last year despite the recession and sales of St Tropez products, for example, to retailers were up 24 per cent for the 12 months ending April 2010.

St Tropez’s latest launch, the Dark Instant Glow body lotion, promises a deep tan minus the commitment. It is designed to deliver an instant glow and flawless finish.

Perfect for spring, it offers an easy tanning solution to achieve a rich bronzed glow which can be removed with soap and water at the end of the night. The dark wash off body lotion, which is free from tanning agents, offers a wide depth of colour and looks great on all skin tones, according to the makers. Apply liberally to the body for an ultra bronzed look in seconds.

* The St Tropez range is available from select pharmacies and salons and costs €17.40. For further information log onto www.st-tropez.com

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