The timing may not be great, but this year Suzuki is celebrating its 100th anniversary.
It was on March 15, 1920, that Suzuki Loom Manufacturing Company was founded by Michio Suzuki. Since then Suzuki has expanded its business from looms to motorcycles, automobiles, outboard motors and ATVs, always adapting to the trend of the times, as well as domestic and global markets.
After changing its name to Suzuki Motor Co Ltd in 1954, Suzuki launched the Suzulight, the first mass-produced mini vehicle in Japan. The company name was then changed to Suzuki Motor Corporation in 1990 in view of its business expansion and globalisation.
The journey of 100 years was never easy. It had to overcome a number of crises since its foundation, but every member of Suzuki united as one and continued to make the company thrive.
Suzuki has grown to a company with many fans across the globe, and even today its unchanging spirit of manufacturing has been passed on.
Marking the beginning of the next century this year, Suzuki says every member of the company is committed to achieve an even greater business.
"All members of Suzuki Motor Corporation take this as an important milestone to reaffirm the founder’s philosophy of ‘focusing on customers’ and strive to deliver products to our customers across the globe." says director and chairman, Osamu Suzuki, and director and resident, Toshihiro Suzuki.
"Kind support is truly the greatest factor that has enabled us to always be close to our customers’ daily lives and achieve our commemorative 100th anniversary. We sincerely appreciate thecontinuous support."
Suzuki Motor Corporation has established a 100th anniversary logo in commemoration of this significant anniversary.