Mojofest takes place in NUI Galway this weekend

Mojofest, the annual mobile content creation festival, opens in Galway today with three days of events for marketers, journalists, communicators, and SMEs at NUI Galway.

The festival explores and celebrates the use of smartphones for photography, film-making, audio production, livestreaming, marketing, social media content creation, and journalism. This year’s festival will include keynote speeches, plenary sessions with international speakers, hands-on workshops/activities, and an exhibition by some of the world’s leading app developers and accessory manufacturers who make professional smartphone content creation possible.

The conference is aimed at social media managers, CSR teams, marketing and public relations executives, filmmakers, journalists, media/journalism students, mobile photography enthusiasts, media executives, and SME owners.

The event takes place in the Bailey Allen Hall at NUI Galway, opening this morning (Thursday ) and running until Saturday. The conference is being run in association with RTÉ.

Keynote speakers at this year’s festival include Emmy award winning journalist Waad Alkateab, who documented the Syrian war from within Aleppo with just her phone and a DSLR. Her award-winning stories were broadcast on Channel 4 News where she now works as a documentary filmmaker.

Multi award-winning director of photography Philip Bloom will present a keynote on the evolution of consumer technology and how it has the potential to transform storytelling.

In her first visit to Ireland, the managing director of the Al Jazeera Media Network’s AJ+, Dima Khatib, will share insights into how traditional TV organisations like Al Jazeera leveraged digital technology to reinvent the way news was sourced, created, and distributed to engage new audiences via mobile.

There will also be a number of workshops and sessions on topics including computational photography, mobile storytelling formats, mobile multi-camera livestreaming, smart podcasting, underwater photography, livestreaming setups, vertical storytelling formats, and photo walks.

Mojofest director Glen Mulcahy has pioneered the use of smartphones for content creation since 2011. He has trained more than 5,000 journalists in Ireland, Europe, the USA, and the Middle East in the techniques that will be explored at the event.

For more information see www.mojofest.eu

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