Ford Innov8 means great 191 value for buyers

Ford tells us that it is offering great deals on selected models with seven years warranty/seven years roadside assistance and two years free servicing.

As the 191 January new car market draws near, Ford has announced an impressive range of offers to woo customers during the busy new car registration sales period.

Under the banner of Ford Innov8, the deals on some of Ireland’s best-selling cars. It also boasts that the Ford Innov8 campaign also underpins a manifesto of eight principles: driving better value; smarter technology to reinvent the way we drive; going further to make vehicles and services better; designed for drivers; one-stop flexible financing across the entire range; class-leading roadside assistance and warranty assurance; Ireland’s largest dealer network; and a commitment to moving Ireland for the next 100 years.

“The objective of our Ford Innov8 campaign is to bring better value to motorists who are in the market for a new car and to provide the car packed with the latest smart technologies," said Ciarán McMahon, managing director of Ford Ireland.

He added: “Highlighting Ford’s great after sales service, the Ford Innov8 benefits do not stop when the customer leaves the showroom with the car. On the majority of our range, customers can avail of a seven year warranty and seven years roadside assistance, and no vehicle servicing costs for the first two years.”

The Ford Innov8 191 offers are available at participating Ford dealers, and as always, terms and conditions apply.

An example of the Ford Innov8 deal would an all-new Focus Zetec priced from €22,495 with a range of new technologies including pre-collision assist including vehicles, pedestrians and cyclists – assisting the driver to avoid an imminent collision; SYNC3 - the latest version of Ford’s cutting-edge interactive entertainment and communications technology – with a 6.5” screen with ‘Android Auto’ and ‘Apple CarPlay’; cruisecontrol with lane keeping aid; and electronic parking brake.

In addition to the range of offers on passenger vehicles, the Ford Innov8 campaign includes a suite of deals on Ford’s CV range including the Ford Ranger pick up and the award-winning Transit, Ireland’s favourite van. Deals also include an extended five year warranty and low finance rate of just 3.9 per cent.


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