Public called on to bake for Brain Awareness Week

The public has been called on to bake for the 13,000 people who acquire brain injury each year in Ireland, as Brain Awareness Week takes place from March 5 to 11.

The week includes ‘Bake for Brain Injury’ events all across the country, taking place to support rehabilitation and services for people and their families.

Acquired Brain Injury (ABI ) Ireland CEO, Barbara O’Connell called on bakers and eaters to join forces.

“To raise some dough for brain injury, simply bake for your friends, work colleagues, or school friends between March 5 and 11, and ask them to donate for their cake by visiting,” Ms O’Connell said.

The campaign is being endorsed by broadcaster Miriam O’Callaghan, who called on people to bake or sample some tasty bites to support needed services.

“It’s very important to raise awareness of an injury that could happen any of us at any time. Acquired Brain Injury is devastating, but better services can dramatically improve lives. ABI Ireland is playing a vital role in helping the people and families who are affected,” Ms O’Callaghan said.

Ms O’Connell has also called for the Government’s commitment to developing regional neuro-rehabilitation services together with community supports.

“Only a very small minority of people with a brain injury receive rehabilitation, mainly through ABI Ireland. Most either enter a nursing home which is not equipped to meet their needs, or are cared for at home by families who have little expertise, information or support,” she said.

The Bake for Brain Injury campaign can be followed on Twitter using #bakeforbraininjury. Visit for more information.


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