Bressie helps to launch Mace ‘Right Options’ campaign

Bressie and Aoife Hearne were on hand to launch the Mace ‘Right Options’ initiative recently

Bressie and Aoife Hearne were on hand to launch the Mace ‘Right Options’ initiative recently

Niall Breslin or Bressie as he is affectionately known was on hand to launch the Mace ‘Right Options’ initiative recently.

Bressie is a well-known advocate of living a balanced lifestyle in order to maintain a healthy body and mind. With this theme in mind, Mace has come up with the ‘Right Options’ concept to classify the best foods in order to improve their customers’ health and well-being.

When it comes to what we eat, the range of foods available to us can sometimes make it difficult to choose the right option. According to the World Health Organisation, obesity levels in Ireland are among the highest in Europe and growing, so it is time we gave more thought to the foods we are consuming on a daily basis. Most of us do not have the time to read every label to see what is in our foods. Mace ‘Right Options’ helps shoppers to identify foods in all areas of the store that have tangible nutritional or dietary benefits.

Dietitian Aoife Hearne, the nutrition expert on RTÉ, has been working with Mace to choose the products that she believes are the ‘Right Options’. These are highlighted instore by category to make it easier for shoppers to identify the best products for them at a glance.

According to Aoife: “It is important to choose a balanced diet for you. This means eating a wide variety of foods in the right proportions, and consuming the right amount of food and drink combined with an appropriate amount of exercise.”

The scope of this initiative is to provide a positive life choice alternative for Mace shoppers, which are easy to identify and always available. So whether you are buying a drink, something for lunch, a snack or something from the grocery aisle, Mace wants to make it easy for shoppers to choose the ‘Right Options’.



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