Irish launch of new Peugeot 108 and 508

The Twelve Hotel in Barna was the base for the Irish press launch of the all-new Peugeot 108 and the latest new 508, and the spring sunshine shone brightly to light up the beautiful Connemara coastline, enhancing the great hospitality of the area.

The new Peugeot 108 (sister model to the Toyota Aygo and Citroen C1 ) is a small but perfectly formed four-seater car, taking driving versatility to a new level. With a raft of enhancements over its predecessor, the popular Peugeot 107, the newcomer is a compact runabout that’s exceptionally user-friendly for day-to-day motoring.

With affordable quality a key consideration, the new Peugeot 108 is priced from €13,290 plus dealer delivery-related charges, for a 1.0 litre petrol five-door Active model or from €129 per month through Peugeot Passport PCP finance. It comes to market with an extended peace of mind warranty motoring for five years and is now on sale at Peugeot dealers nationwide.

Available in Ireland in a five-door body style, with a choice of Active or Allure trims and up to 11 different personalisation themes, the new 108 is powered by a feisty 1.0 litre 68bhp or 1.2 litre 82bhp PureTech petrol engine, matched to manual or ecomatique gearboxes. A ‘TOP’ cabrio model with an electric fabric roof is also on offer. A level one Access model and three-door body style will be marketed in Ireland at a future date.

Colin Sheridan, sales and marketing director at Gowan Distributors Limited, Peugeot importers in Ireland, commented: “The good-looking Peugeot 108 is an exceptionally practical vehicle pitched at an affordable price, designed to meet the needs of today’s small car buyer who expects a quality product with premium features.”

The new Peugeot 508 range is a clear illustration of the lion-brand’s move upmarket. Both saloon and SW versions benefit from new equipment, new exterior and interior styling, and the latest economical engines. They join the Peugeot stable at a time when the company is enjoying its youngest ever range in its 125-year history and come to market with a five-year extended warranty.

Retailing from €26,750, plus dealer delivery-related charges, or from €270 per month with Peugeot Passport PCP finance, the new Peugeot 508 is now on sale at local Peugeot dealers.

Des Cannon, managing director at Gowan Distributors Limited, Peugeot importers in Ireland commented: “The epitome of style and quality, demand for the new Peugeot 508 range has been very positive already. With a five-year warranty guaranteeing peace of mind motoring, significant equipment upgrades and a range of extremely competitive, low cost finance packages to suit every pocket, the new 508 range is resonating very well with customers.”


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