Volkswagen is sponsoring The Ray D’Arcy Show on RTÉ Radio 1’s brand new afternoon show (between 3pm - 4.30pm ), which went live last Monday.
The 18-month Volkswagen sponsorship deal brokered by Mediacom, commenced at the start of February and includes a suite of weekly promos across Radio 1’s top 10 shows including Morning Ireland, Today with Sean O’Rourke, News at One, Liveline, Marian Finucane, as well as six sponsorship stings per show, outside broadcasts and promotions.
RTÉ Radio 1 presenter, Ray D’Arcy commented: “I’m thrilled that Volkswagen have come on board and we are hugely encouraged by the fact that they have chosen to sponsor the show for 18 months”.
Dan Healy, commercial director RTÉ Radio said: “RTÉ Radio Sales is delighted to confirm Volkswagen as sponsor of The Ray D’Arcy Show. This lucrative six-figure deal shows unbridled confidence in what promises to be a programme of great significance to the Irish media landscape. Securing sponsorship from a market-leading brand such as Volkswagen ahead of the launch of this new programme is indicative of the anticipated reach of The Ray D’Arcy Show, which will be a pillar of core programming on RTÉ Radio 1.”
Commenting on the sponsorship Paul O’Sullivan, head of marketing Volkswagen Ireland said: “We are very excited to come on board as the sponsor of The Ray D’Arcy Show at its new home in RTÉ Radio 1. As the number one car brand in Ireland, the sponsorship is the perfect fit; we are big fans of RTÉ Radio and of Ray and the team and believe this will become a hugely successful show. Plus, like many of his listeners, Ray is a long-term supporter of Volkswagen. We look forward to working with Ray, Jenny, and the rest of the team and wish them the best of luck with the show.”