Ford unveils S-Max Vignale concept in Milan

Ford has unveiled the new S-Max Vignale concept in Milan. And it continues to expand its vision for a unique upmarket product and ownership experience for Ford’s European customers.

The new Ford S-Max Vignale Concept follows the introduction last year of the Ford Mondeo Vignale concept and expresses the premium design, craftsmanship, and exclusive specification customers can expect from Ford Vignale.

A production version of the Mondeo Vignale will be available to customers next year followed by a production S-Max Vignale.

“Spacious and aspirational, the S-Max Vignale Concept goes beyond traditional automotive design and speaks to customers who value aesthetics,” said Martin Smith, executive director, design, Ford of Europe. “Our Vignale designers were inspired by trends from furniture to fashion to create this new expression of Ford.”

In addition to revealing the S-Max Vignale in Milan, Ford is showcasing its vision for the Vignale consumer experience this week at the Salone del Mobile, the world’s leading furniture design expo. The design of the Ford stand at Salone del Mobile is a preview of the ‘Vignale Lounge’ retail experience that will be rolled out in select Ford retailers throughout Europe. Ford will also display a Vignale lifestyle collection, including a bespoke travel bag that was awarded an iF Design award.

The personalised experience customers can expect when Vignale launches in Europe in 2015 will include a dedicated relationship manager, as well as VIP collection and delivery services.

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