Ford Fiesta EcoBoost wins top women’s award

The new Ford Fiesta 1.0-litre EcoBoost has won the 2013 Women’s World Car of the Year after judges praised its “high-end look and feel” and fuel efficiency, and placed it ahead of shortlisted finalists that included the Audi Allroad, Range Rover, and Porsche Boxster S.

The new Fiesta was also named the 2013 Women’s World Car of the Year Economy Car by the panel of 18 female motoring writers which judged the awards on factors including safety, value-for-money, aesthetic appearance, storage space, child-friendliness, ease-of-driving, colour, sex appeal, and environmental footprint.

The stylish new Fiesta offers a bold new exterior, an interior optimised for ergonomics and comfort, and Ford MyKey - an industry-first technology that allows parents to encourage safer driving and limit their teenagers’ exposure to risk at the wheel.

Ford’s 1.0-litre EcoBoost engine - International Engine of the Year 2013 and 2012 - can deliver up to 125 PS and produces 99 g/km CO2 as part of a class-leading line-up of seven Fiesta powertrains that deliver sub-100 g/km CO2 emissions.

“The new Fiesta has raised the bar to offer a sharper-looking, better-connected car that is even more fuel efficient and fun-to-drive,” said Barb Samardzich, vice president product development, Ford of Europe. “By tuning into the needs of all our customers we are ensuring this small car with the big history has a very bright future.”

New Fiesta was awarded the maximum five-star safety rating by the independent vehicle safety organisation Euro NCAP and offers in-car connectivity system Ford SYNC with Emergency Assistance which directly connects vehicle occupants to local emergency services operators after an accident. Active City Stop helps drivers avoid low speed collisions.

“The Fiesta has such a high-end look and feel to it,” said UK judge Victoria MacMillan Bell. “Pair this with the multi award-winning 1.0 litre EcoBoost engine achieving fuel economy and performance never before seen and this very stylish pocket rocket wins in every category with bells on.”

“It was clear from the outset that the new Fiesta 1.0 litre EcoBoost had struck a chord with our panel of female motoring experts from around the world, said Women’s World Car of the Year chief judge, Sandy Myhre of New Zealand.

The Irish juror is Geraldine Herbert of Motoring Life magazine.


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