Dacia celebrates successful first year in Ireland

A year ago Dacia launched on the Irish market, causing quite a few ripples in the motor industry. Arriving in the midst of a recession would normally be seen as risky for most new brands, but not this one. With its shockingly affordable cars, Dacia instantly caught the attention of the cash-strapped Irish motorist and began to make its own mark on the market.

Dacia is already making small, but interesting inroads into the Irish motor market with its shockingly affordable family crossover the Duster (from just €159 a month with Dacia Finance ) which kicked its segment competitors into touch with its super-mini or in some cases city-car pricing. Quite simply no other car in the country offers the same price, size, and equipment for the money.

Ireland’s most affordable car, the Sandero, which Dacia say is available from just €99 a month with Dacia Finance, offers impressive cabin space for up to five adults, and a boot capacity of 320L, yet comes with a price tag of a segment below offering an unrivalled price/size ratio.

Since launch a year ago, almost 1,000 orders have been placed for the Duster and Sandero with the brand taking 1.5 per cent of the retail passenger car market in just a year, ahead of well-established and more premium brands, showing that Irish consumers know a smart buy when they see one.

The success of the brand is down to Dacia’s no nonsense, break the rules attitude of eliminating the unnecessary giving customers the ability to buy exactly what they need and nothing more. All Dacia engines are Band A or B meaning very low road tax, and come with a standard three year, 100,000km warranty, extendable to five years unlimited mileage warranty.

Duster is the 6th best-selling model in its segment and Sandero is achieving 2.3 per cent share in its super-mini segment, not bad for a new brand entering the market.

Its popular model range in Ireland will be expanded later this summer with the arrival of the Logan MCV and in 2014 the Sandero Stepway will join the Dacia family here. The new Logan, will be available in a 1.2 16V 75 petrol, a TCe 90 petrol, and a 1.5 dCi 90 diesel model. More details to follow at launch.

Dacia is also Ireland’s fastest growing network with 25 dealerships around the country.


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