New BMW X3 is voted Off-Roader of the Year 2011

Only weeks after its market launch it has already been hailed Off-Roader of the Year. The new BMW X3 has made an instant and lasting impression on fans of all-wheel-drive vehicles, namely the readers of Germany’s Off Road magazine voted it their favourite in the “SUV” category.

This accolade sees the new BMW X3 following in the tyre tracks of its predecessor model, which was voted Off-Roader of the Year twice in succession – in 2006 and 2007. The latest Off Road reader poll also conferred outstanding rankings on two other BMW X models: the BMW X6 Sports Activity Coupé was runner-up in the Crossover category while the new BMW X5 came third among the Luxury Off-Roaders.

TBMW say that this triple success for the family of X models is further proof of just how attractive and popular a vehicle concept it is. Its triumphal career began in 1999 with the unveiling of the first-generation BMW X5, with which BMW called into being the Sports Activity Vehicle segment.

This was soon followed by both the first BMW X3 and the BMW xDrive intelligent all-wheel-drive system. Its electronically controlled drive distribution not only made for surefooted traction and maximum stability on slippery surfaces, but superior dynamics on the road as well, creating a unique rendition of hallmark BMW driving pleasure. With the BMW X6 and the BMW X1, this concept found its way into further vehicle segments. Both models remain unrivalled in the competitive field of premium automobiles.

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